Mayor Lurie Declares July 1 "Jersey Day," Encourages City Employees To Wear Team Colors Ahead Of Team USA World Cup Match In Bay Area

SAN FRANCISCO – Mayor Daniel Lurie today declared that tomorrow, July 1, 2026, will be “Jersey Day” for the City and County of San Francisco, inviting city employees to wear soccer jerseys in celebration of the United States’ FIFA World Cup match in the Bay Area. To celebrate Team USA’s first knockout stage match of the World Cup, which will be played tomorrow in the Bay Area, Mayor Lurie has given permission to non-uniformed city employees to wear their favorite soccer team jersey or sport their team colors to work—building excitement ahead of a major event for the city and the region. In partnership with the Bay Area Host Committee, Jersey Day will also go beyond the City and County of San Francisco, with other cities and private employers expected to join the effort today.

San Francisco is on track for record-breaking tourism numbers in 2026 as the city’s economy recovers, following the busiest-ever Memorial Day at San Francisco International Airport, a safe NBA All-Star Weekend that generated more than $300 million in economic impact, and a successful Super Bowl 60 that generated roughly $425 million in economic impact for the city and 4,000 jobs regionally. The World Cup, Super Bowl, and NBA All-Star Weekend were projected to generate a total of $1.4 billion in economic impact for the Bay Area. As economic activity accelerates, San Francisco has gotten safer, with crime down 25% in 2025 and another almost 22% so far in 2026 while unsheltered homelessness fell to its lowest level in 15 years.

“San Francisco always shines brightest when the eyes of the world are on us, and we’re going to do it again tomorrow when Team USA plays their first World Cup knockout stage match in the Bay Area,” said Mayor Lurie. “With all the excitement surrounding tomorrow’s match, I wanted to make sure everyone can participate in the festivities, so I am excited to declare that Wednesday, July 1, 2026, will be ‘Jersey Day’ in San Francisco. All jerseys are welcome—whether you are wearing the red, white, and blue, or supporting any of the teams playing in the tournament, let’s show our colors proudly.”

“Jersey Day is exactly what we are all about—uniting the Bay Area through sport and celebrating what makes this moment so special. As we host our final match in the Bay Area tomorrow, communities across the nine counties of the Bay can rally together, show their colors, and demonstrate the world-class hospitality our region is known for,” said Zaileen Janmohamed, Bay Area Host Committee President and CEO. “Whether it's city employees in their favorite jerseys, local businesses rallying their teams, or residents packing our watch parties, this is how we build pride and connect communities. We're thrilled to help make this day a celebration that goes beyond the match—it's about the authentic character of our neighborhoods, our local businesses, and the spirit that defines the Bay Area. Let's make tomorrow unforgettable.”

With Team USA’s match kicking off at 5:00 PM, Mayor Lurie is encouraging city employees to support local restaurants and bars or attend one of the watch parties taking place across the city. Watch parties will be hosted at locations like Thrive City, Pier 39, China Basin Park, The Crossing at East Cut, and SPARK Social.

San Francisco’s World Cup activations have focused on supporting the city’s neighborhoods, encouraging people to visit local restaurants and bars to watch matches. To help connect visitors with local businesses and experiences, the Office of Economic and Workforce Development launched the Shop Dine World Cup SF website guide, featuring restaurants, bars, retailers, and themed events across San Francisco’s neighborhoods. The guide is helping visitors support local businesses, including legacy businesses, and explore commercial corridors in neighborhoods like the Bayview, the Castro, Haight-Ashbury, Hayes Valley, the Marina, the Mission, the Richmond, and South of Market.

After supporting nearly 3.5 million trips during Super Bowl week, Muni has been supporting fans throughout the World Cup by providing safe, reliable, and affordable service to activities across the city, with close regional coordination to help fans travel to the city before and after matches. For tomorrow’s match, Muni will provide extended service past midnight, including bus shuttles from Fourth Street and King Street to Union Square helping riders connect seamlessly between Caltrain and BART. Shuttles will serve stops along the 45 Union/Stockton route.

To support visitors, the Department of Emergency Management launched a new WhatsApp channel to provide emergency alerts and timely, official public safety updates on a one-way platform widely used by international travelers. Residents and visitors can also sign up for AlertSF, the city’s official alert and warning system, either online or by texting the zip codes they are visiting to 888-777. More information on public safety guidance for visitors is available online.