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Big Game

Office of Small Business
Shop Dine Logo with a football
San Francisco is rolling out the red carpet for the Big Game. There’s no shortage of football and sports-inspired fun happening across town, giving you the chance to experience the real San Francisco and the people and places that keep the city moving down the field. Want to get in the game? If you’re a small business looking to join the action, check out the resources below.

Citywide Events

Official Championship Game LX Events

On the Waterfront

Ferry Building Light Shows - NFL creative projections on the Ferry Building celebrate the Championship Game and Bay Area culture. Show times: Feb. 4. @ 7 p.m.; Feb. 5-7 @ 6:30 p.m. and every 30 minutes until 11 p.m.

Pier 39

Warm Up on the Wharf - Free yoga & fitness activations near Crab Wheel Plaza (city-accessible). Feb. 6-7.

Pier 39 for the Big Game - Watch the Big Game by our famous Sea Lions. Feb. 8

Pier 70

FREE Phorm Event Feb. 7, 9 am

On the Bay

Big Game LX Cruise on the SF Spirit Hornblower Yacht - Feb. 7

Pier 80

Feb. 5: Illenium – Odyssey Album Release Show

Feb. 6: The Lineup: Calvin Harris & Diplo

Feb. 7: R&B and Ribs

Neighborhood Events

Chinatown Lunar New Year Block Party - Cultural street festival with live performances, food, merchants, and Lunar New Year celebrations. Location: Grant Avenue. Feb. 4, 5:00–9:30 pm

SFMOMA & Public Art - SFMOMA displays official Championship Game LX Roman numerals free for viewing, plus museum programs like family studios. Fhrough Feb. 8

Union Square Big Game Days - Action-packed weekend filled with fun, games, music, and community excitement! Activities include:

  • Inflatable Football Games - Put your skills to the test at our Inflatable Football Fan Zone. Whether you're competing for bragging rights or just looking for the perfect football photo, Union Square Park is your playground. No pads required—just bring your A-game! Feb 5 –7, 11 am – 6 pm
  • CHEER San Francisco -  Catch high-flying stunts and infectious energy from the legendary CheerSF, San Francisco’s premier charitable cheer team. Feb 5, 5 pm
  • Salsa in the Square with DJ Juan Love - Turn up the heat with a high-energy special edition of Salsa in the Square! Dance on our open-air floor surrounded by the buzz of the Big Game. It’s the perfect blend of San Francisco culture and championship energy. Feb 6, 4 – 8 pm
  • Cal Band – Feel the thunder of the Cal Band as they bring the collegiate game-day roar to downtown. Feb 7, 2:30 pm
  • Hot “Wings” Spice Challenge - Do you have the grit to handle the hottest sauces in the City? Participation is on first come, first-served basis, with a limit of 10 contestants. Featuring hot wings and cauliflower bites and a grand prize from D&N Hot Wings. Feb 7, 3 pm

Noe Valley Town Square Community Event - Feb. 8, 3:30–7:30 pm

SBLX Mission Trolley Tour Mission District fan activations for FREE. Route from 14th & Mission southbound to La Corneta at 2731 Mission Street.

Bad Bunny Lookalike Contest - As the Championship weekend heats up in the Bay, we’re kicking things off with a Bad Bunny Lookalike Contest & full Bad Bunny Night takeover. Location: Tacolicious, 741 Valencia Street, Feb. 5, 5 pm

Downtown First Thursday - a massive, FREE all-ages block party, featuring special guest Austin Millz spinning his trademark feel good blend of dance, Soul, and R&B beats (presented by Black Joy Parade), and celebrating the best of the Bay Area across three blocks of music, performance, art, and more. Feb. 5, 5–10 p.m.,

The Big Game Watch Party - Feb. 8

The Crossing will be playing select football playoff games throughout the postseason, including matchups featuring your home team! Join the action at The Greyhound Bar, grab a bite to eat, and enjoy the energy of game day. The excitement continues with a Big Game Watch Party on Sunday, February 8, come spend Big Game Weekend at The Crossing with great food, drinks, and football.

Super Gay Big Game Watch Party at Manny's! - Feb. 8, 3 pm - 8 pm

The Championship Game comes to the YAY Area! in true Manny's style we are going to have a big gay super watch party.

SF History Talk - Mad Ave Meets Golden Gate Park: Ads, Souvenirs, and More - Feb. 5, 7:30 pm - 8:30 pm

Learn how the likeness and fame of Golden Gate Park went on to sell a plethora of things, of which the park never earned a cent of income.

D1 Training All Access Events | Train Smarter Every Season - Feb. 7, 10:30 am - 1:00 pm

Super Showdown Experience is the ultimate fan event during Big Game Week — a family-friendly experience where fans can meet Top NFL players up close and stay to watch the action unfold in the Super Showdown 1v1 Pro Player Challenges. With exclusive meet-and-greets, live Q&A sessions, and on-field moments led by today’s top stars, it’s the can’t-miss event of the week.

The Morning Bowl - Feb. 7, 10 am

A grounding space for folx during the festivities to receive wellness services, engaging in wellness workshops, and connect with community. Offering a calm, intention-setting alternative to the chaos of Super Bowl weekend. While the city gears up for crowds, noise, and high-stimulation events, this half-day gathering creates a restful pause - a place to ground, reset, and reconnect before everything turns all the way up.

Watering Hole Sunday Watch Events

Please check websites, call for further information, or make a reservation.

Barbarossa Lounge, 714 Montgomery Street

Madarae, 46 Minna Street

Novela, 662 Mission Street

Executive Order Bar & Lounge, 868 Mission Street

BuzzWorks, 365 11th Street

Southside Spirit House, 575 Howard Street

Candlestick Park Sports Bar, 747 3rd Street

The Function SF: Comedy Club & Cocktail Lounge, 1414 Market Street

The Ramp Restaurant, 855 Terry A Francois Boulevard

1217 Lounge, 1217 Sutter Street

Ghirardelli Chocolate Fan Zone Ghirardelli Square

Get Involved!

It’s San Francisco’s small businesses that will set Championship LX apart—bringing local flavor, creativity, and community spirit to make this event truly one for the ages.

Become an NFL Source Partner

NFL Source is a procurement program that seeks to increase and standardize how the League and Clubs do business with local and underrepresented businesses. Learn more at https://nflsource.com/ and complete the Vendor Interest Form to be notified of partnership opportunities.

Host a Successful Event

Get access to the Bay Area Host Committee’s Screening Playbook to find up-to-date details on NFL and FIFA regulations around public viewings and events, including the dos & don’ts of event marketing.

Spread the Word About Your Event

We are compiling a menu of amazing events for this page. To be added, please fill out this form. If you have questions, please email shopdinesf@sfgov.org. Please tag us on Instagram so we can give your event a boost: @ShopDineSF.

Watch Our Webinar About How to Get Involved with the Festivities

Visit the City’s Official Super Bowl Website

Find official information about events, transportation impacts, public safety, and how the City is preparing for a safe, fun week.

Get a 15% Discount for the Super Bowl Experience

Bay Area residents and employees can get 15% off general admission tickets to the Super Bowl Experience at Moscone Center in San Francisco. Use promo code PARTNER15 at: Superbowl.com/ExperienceTickets. After selecting your date and time, click UNLOCK next to the quantity of ticket and insert PARTNER 15. Event runs Feb. 3–7. Kids 12 and under are free.

Courtesy of the Bay Area Host Committee.

Shop and Dine Locally

Find local restaurants, bars, and retail near all the action. Shop Dine Locally During the Big Game.