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Big Game

Office of Small Business
Logo reading Shop Dine Logo
The Big Game is coming to San Francisco. Find all the info you need, from event-hosting tips to ways to get involved.

Get Involved!

It’s San Francisco’s small businesses that will set Super Bowl LX apart—bringing local flavor, creativity, and community spirit to make this event truly one for the ages.

Join our Next Webinar

On Wednesday, December 17 at 9 am, we will host our second Small Business Super Bowl Webinar. We will cover the same topics. Sign up here.

Become an NFL Source Partner

NFL Source is a procurement program that seeks to increase and standardize how the League and Clubs do business with local and underrepresented businesses. Learn more at https://nflsource.com/ and complete the Vendor Interest Form to be notified of partnership opportunities.

Host a Successful Event

Get access to the Bay Area Host Committee’s Screening Playbook to find up-to-date details on NFL and FIFA regulations around public viewings and events, including the dos & don’ts of event marketing.

Spread the Word About Your Event

We are compiling a menu of amazing events for this page. To be added, please fill out this form. If you have questions, please email shopdinesf@sfgov.org. Please tag us on Instagram so we can give your event a boost: @ShopDineSF.

Watch Our Webinar About How to Get Involved with the Festivities

Visit the City’s Official Super Bowl Website

Find official information about events, transportation impacts, public safety, and how the City is preparing for a safe, fun week.

Get a 15% Discount for the Super Bowl Experience

Bay Area residents and employees can get 15% off general admission tickets to the Super Bowl Experience at Moscone Center in San Francisco. Use promo code PARTNER15 at: Superbowl.com/ExperienceTickets.  Event runs Feb. 3–7. Kids 12 and under are free.

Courtesy of the Bay Area Host Committee.