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Big Game

Office of Small Business
Shop Dine Logo with a football
San Francisco is rolling out the red carpet for the Big Game. There’s no shortage of football and sports-inspired fun happening across town, giving you the chance to experience the real San Francisco and the people and places that keep the city moving down the field. Want to get in the game? If you’re a small business looking to join the action, check out the resources below.

Citywide Events

Official Super Bowl LX Events

On the Waterfront

Ferry Building Light Shows - NFL creative projections on the Ferry Building celebrate Super Bowl LX and Bay Area culture. Evenings Feb. 4–8, 10-minute shows playing at 8:00 pm, 9:00 pm and 10:00 pm.

Pier 39

Warm Up on the Wharf - Free yoga & fitness activations near Crab Wheel Plaza (city-accessible). Feb. 6-7.

Pier 39 for the Big Game - Watch the Big Game by our famous Sea Lions. Feb. 8

Pier 70

FREE Phorm Event Feb. 7, 9 am

On the Bay

Super Bowl LX Cruise on the SF Spirit Hornblower Yacht - Feb. 7

Neighborhood Events

Chinatown Lunar New Year Block Party - Cultural street festival with live performances, food, merchants, and Lunar New Year celebrations. Location: Grant Avenue. Feb. 4, 5:00–9:30 pm

SFMOMA & Public Art - SFMOMA displays official Super Bowl LX Roman numerals free for viewing, plus museum programs like family studios. Fhrough Feb. 8

Union Square Big Game Days - Action-packed weekend filled with fun, games, music, and community excitement! Activities include:

  • Sports & Games - Enjoy friendly competition with table tennis, basketball, badminton, foosball, and inflatable skills games—Triple Toss, Kicker Game, and Junior Toss—perfect for all ages. Feb 5 –7, 11 am – 6 pm
  • Pep Band & Cheer Squad Performances. Feel the energy with live performances. Feb 5, 3 – 5 pm and Feb 7, 11 am – 2 pm
  • Union Square Dances get moving with Ballroom and Salsa dancing. Feb 5, 4 – 7 pm
  • Hot “Wings” Spice Challenge. Think you can handle the heat? First-come, first-served sign-ups (10 contestant spots). Compete in 5 rounds of increasingly spicy bites (boneless chicken or cauliflower).Answer fun questions on the mic between bites! Last one standing wins a gift card to a local wing restaurant. All participants get milk or dairy substitutes to cool down. Feb 7, 3 pm

Noe Valley Town Square Community Event - Feb. 8, 3:30–7:30 pm

SBLX Mission Trolley Tour Mission District fan activations for FREE. Route from 14th & Mission southbound to La Corneta at 2731 Mission Street.

Downtown First Thursday - a massive, FREE all-ages block party, featuring special guest Austin Millz spinning his trademark feel good blend of dance, Soul, and R&B beats (presented by Black Joy Parade), and celebrating the best of the Bay Area across three blocks of music, performance, art, and more. Feb. 5, 5–10 p.m.,

Punt, Pass, and Kick Event - Jan. 30, 4 pm – 6 pm

The San Francisco Police Activities League (SFPAL) and their community partners are hosting this special event to kick off Super Bowl week by bringing together youth, police officers, and the community through sports and mentorship. The event will serve over 100 Tenderloin youth and create a high-energy, positive environment for kids to connect with officers, community leaders, and football role models, highlighting how sports build trust, confidence, and stronger community connections.

The Big Game Watch Party - Feb. 8

The Crossing will be playing select football playoff games throughout the postseason, including matchups featuring your home team! Join the action at The Greyhound Bar, grab a bite to eat, and enjoy the energy of game day. The excitement continues with a Big Game Watch Party on Sunday, February 8, come spend Big Game Weekend at The Crossing with great food, drinks, and football.

Super Gay Super Bowl Watch Party at Manny's! - Feb. 8, 3 pm - 8 pm

The Super Bowl comes to the YAY Area! in true Manny's style we are going to have a big gay super watch party.

SF History Talk - Mad Ave Meets Golden Gate Park: Ads, Souvenirs, and More- Feb. 5, 7:30 pm - 8:30 pm

Learn how the likeness and fame of Golden Gate Park went on to sell a plethora of things, of which the park never earned a cent of income.

Get Involved!

It’s San Francisco’s small businesses that will set Super Bowl LX apart—bringing local flavor, creativity, and community spirit to make this event truly one for the ages.

Become an NFL Source Partner

NFL Source is a procurement program that seeks to increase and standardize how the League and Clubs do business with local and underrepresented businesses. Learn more at https://nflsource.com/ and complete the Vendor Interest Form to be notified of partnership opportunities.

Host a Successful Event

Get access to the Bay Area Host Committee’s Screening Playbook to find up-to-date details on NFL and FIFA regulations around public viewings and events, including the dos & don’ts of event marketing.

Spread the Word About Your Event

We are compiling a menu of amazing events for this page. To be added, please fill out this form. If you have questions, please email shopdinesf@sfgov.org. Please tag us on Instagram so we can give your event a boost: @ShopDineSF.

Watch Our Webinar About How to Get Involved with the Festivities

Visit the City’s Official Super Bowl Website

Find official information about events, transportation impacts, public safety, and how the City is preparing for a safe, fun week.

Get a 15% Discount for the Super Bowl Experience

Bay Area residents and employees can get 15% off general admission tickets to the Super Bowl Experience at Moscone Center in San Francisco. Use promo code PARTNER15 at: Superbowl.com/ExperienceTickets. After selecting your date and time, click UNLOCK next to the quantity of ticket and insert PARTNER 15. Event runs Feb. 3–7. Kids 12 and under are free.

Courtesy of the Bay Area Host Committee.