Experience North Beach through its Legacy Businesses!

Storefront of Liguria Bakery

1. Start your tour at the iconic Liguria Bakery, specializing in fresh, hand-made focaccia bread. Bring cash and get in line for their wildly popular focaccia topped with rosemary, garlic, onions, mushrooms, or tomatoes. Hours are from 7 a.m. to noon, but it’s common for the bakery to sell out and close early. Liguria's focaccia, served simply in white parchment wrapping with white string, is the ideal accompaniment to your perfect Legacy Business day in North Beach.

2. Enjoy breakfast and pastries at Caffe Greco, an authentic Italian “caffe” serving world-famous Illy coffee. Caffe Greco's commitment to high quality, impeccable service and friendly atmosphere is a great way to start your day.

3. Shop for vintage jewelry and clothing at Gypsy Rosalie's Wigs & Vintage, and maybe buy a colorful wig to fit right in with the fun and quirky San Francisco locals.

4. Stroll southward on Columbus Avenue to City Lights Booksellers and Publishers, one of the few truly great independent bookstores in the United States where book lovers come to browse, read, and just soak in the ambiance of alternative culture's “Literary Landmark.”

5. Cross Columbus Avenue and head north. Treat yourself at Caffe Trieste, which is famous for its combination of essences: Old Italy, Bohemian poets, art and music, and excellent espresso. In the 1950s and ‘60s, this was Beatnik Central.

6. Explore Biordi Art Imports, the leading importer of fine handcrafted Italian ceramics, including pottery, dinnerware, and home décor. Walking into Biordi is like being transported to Italy with museum quality ceramics.

7. For lunch, try Mario's Bohemian Cigar Store Café for delicious oven baked sandwiches served on focaccia bread baked at nearby Liguria Bakery and espresso made from beans from Graffeo Coffee down the street. Or try Il Pollaio, "the mothership of grilled chicken,” for some of the best braised, marinated, and grilled chicken in the Bay Area.

8. Visit Macchiarini Creative Design for custom-made handcraft jewelry and sculptures. This must-see shop is the oldest continuous design house production studio and gallery in the United States for modernist metal arts. You can even make your own coin – in a high-pressure coin press – bearing the image of San Francisco’s legendary Emperor Norton.

photo of a large neon sign lit up at night

9. Treat yourself to a pre-dinner drink at Gino and Carlo, North Beach’s classic sports bar and lounge.

10. Dinner options abound in North Beach! Try Fior d'Italia for outstanding northern Italian cuisine in an elegant setting, Original Joe's for hearty Italian-American fare, Peña Pachamama for organic plant-based food and lively musical performances, Ristorante Ideale for authentic Italian cuisine and traditional Roman dishes, Sodini's Green Valley Restaurant for fun and fantastic Italian food, Tommaso's Ristorante Italiano for pizzas and pastas and Italian specialties, or Trattoria Contadina for simple and honest Italian food and a view of San Francisco’s famous cable cars.

11. Enjoy drinks at any number of fun establishments. Mr. Bing’s Cocktail Lounge is known for their great music, delicious cocktails, and friendly bartenders. Specs' 12 Adler Museum Café is a cultural institution for writers, artists, activists, travelers, and weirdos, with unparalleled character and old-school charm. Tony Nik’s Café is like stepping back in time to an era of friendly and professional bartenders and drinks served just the way you like them. If you are looking for a strip club, check out The Condor, the first original topless club in the United States and a Bay Area landmark.

12. End your perfect Legacy Business day in North Beach with a late-night bite at Sam’s Burgers. Anthony Bourdain dropped by Sam’s in a 2012 episode of Travel Channel’s “The Layover” and declared their burger one of his “top three in the world.”

Other Legacy Businesses in North Beach:

Other Legacy Businesses in North Beach:

Legacy Business Program

The Legacy Business Program is for businesses 30+ years old that add to San Francisco's culture. Legacy Businesses can get marketing help, business support, and grants. It is the first program of its kind in the United States.


Some of the wording on this page was drafted using ChatGPT.

Shop Dine SF is an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.

Its aim is to bring attention to the local businesses and neighborhood corridors. Spending money at local small businesses helps merchants and creates jobs.

Shop local. Even a small increase can have a big impact.

Questions? Email shopdinesf@sfgov.org