Experience the Fisherman's Wharf neighborhood through its Legacy Businesses!

aerial photo of Fisherman's Wharf

1. Start your day at Pier 39, where San Francisco meets the bay to play. Enjoy waterfront eateries, top shopping, attractions, bay views, and more. Retail stores open at 10:00 a.m. Don’t miss the world-famous sea lions!

Photo of Boudin Bakery

2. Stop for lunch at Boudin Bakery. With indoor and outdoor seating, this is the perfect year-round spot for enjoying sandwiches, salads, sourdough pizzas, and their classic soups served in bread bowls.

Photo of a board docked in the Bay

3. In the afternoon, pick one of several possible adventures for your senses: Create the best memories of San Francisco on a 60- or 90-minute cruise with Red and White Fleet. Or sail with Adventure Cat Sailing Charters on an exhilarating catamaran excursion. Or rent a bicycle from Blazing Saddles Bike Rentals & Tours and bike the Golden Gate Bridge to Sausalito or Tiburon, then return via ferry.

Photo of storefront of Cartoon Art Museum

4. Celebrate the history of cartoon art and ignite your imagination at the Cartoon Art Museum. This unique institution houses approximately 7,000 original pieces in their permanent collection from comic strips, comic books and anime to political cartoons, graphic novels, and underground comix.

Photo of the storefront of Scoma's

5. For dinner, enjoy the freshest pier-to-plate seafood and spectacular waterfront views at the iconic Scoma’s restaurant. Their famous clam chowder, Lazy Man’s Cioppino, and ever-popular crab cakes are among diners’ favorites. Scoma’s is committed to serving 100 percent sustainable seafood and supporting local fishers and farms.

Photo of the bar inside Buena Vista Cafe

6. End the night with a legendary Irish coffee at The Buena Vista. The bar's heartwarming potion, first introduced in November 1952, is a delicious and delightful experience. Raise a glass in appreciation of the Legacy Businesses that make San Francisco truly special!

Legacy Business Program

The Legacy Business Program is for businesses 30+ years old that add to San Francisco's culture. Legacy Businesses can get marketing help, business support, and grants. It is the first program of its kind in the United States.


Some of the wording on this page was drafted using ChatGPT.

Shop Dine SF is an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.

Its aim is to bring attention to the local businesses and neighborhood corridors. Spending money at local small businesses helps merchants and creates jobs.

Shop local. Even a small increase can have a big impact.

Questions? Email shopdinesf@sfgov.org