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Guide to opening a retail store

Office of Small Business
Open sign in the front of a glass store

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This page will help you understand the steps to opening a retail store in San Francisco. It is a resource from the Office of Small Business, San Francisco's central point of information for small businesses.Office of Small Business

Reach out to the Office of Small Business for one-on-one help with your business.

We can help you with:

  • Leasing and finding a space
  • Permitting
  • Business registration
  • General business counseling
  • Financing

Choose a location

Browse and consider locations

  • Consider factors like demographics, safety, traffic, zoning and building requirements, and accessibility.

Check the location's zoning

  • Every location is zoned differently.
  • Even if there was previously a store at a location, check the location's zoning because it may have operated without approval.

Determine if you need to make changes to your space

Learn about making your business accessible

  • Your landlord is required to provide information about the accessibility of the building, in case it needs renovations.

Set up your business

Create a Business Plan

  • Writing out business goals and action steps helps you clarify and organize your priorities.

Choose a business structure

  • When starting a business, you will need to select a business structure for your business. This decision impacts how much you pay in taxes and your personal liability (i.e. who is legally responsible for debts). You will need to decide before registering your business.

Choose and file a business name

  • If you choose to conduct business under a name different than your own (ie. John Doe), you must file a Fictitious Business Name (FBN) with the SF Office of the County Clerk.

Apply for an Employer Identification Number (EIN)

  • An Employer Identification Number (EIN) is also known as a Federal Employer Identification Number (FEIN) or Federal Tax Identification Number. It is a unique nine digit number assigned by the Internal Revenue Service (IRS).
  • Generally, businesses need an EIN to pay employees and to file business tax returns.

Register your business in San Francisco

  • If you register your business before choosing a final location, you will have to update your registration with the new address. This can cost money and time.

Apply for a Seller's Permit

  • Seller's Permits are from the CA Department of Tax and Fee Administration (CDTFA). Every location must have this permit to sell taxable goods.

Obtain workers' compensation insurance

  • You will need this insurance if you will have employees.

Prepare your space

Apply for permits for tenant improvements

  • Most tenant improvements - even small ones - require a permit

Install signage and/or an awning

  • Awning permit fees are waived every May. You can qualify if you submit your permit application during the month of May. 

After opening