CAMPAIGN
Why Businesses Choose San Francisco
CAMPAIGN
Why Businesses Choose San Francisco

Choose San Francisco. Start here. Stay here. Grow here.
San Francisco is more than just a city. It is a global launchpad for innovation, investment, and opportunity. Companies choose San Francisco because of its unmatched talent, global connectivity, vibrant quality of life, commitment to our communities, and deeply rooted culture of entrepreneurship.
Whether you are a startup looking to scale or a global brand seeking your next hub, San Francisco offers the ingredients to help your business thrive.
Unparalleled Talent Pool
San Francisco is powered by people who are innovators, builders, creators, and thinkers drawn from across the world.
- A global magnet for talent: The City attracts top dreamers and professionals from around the globe, with a steady pipeline of skilled graduates from world-renowned local universities and international institutions.
- STEM powerhouse: The Bay Area is home to more than 580,000 professionals in technology, science, and engineering, with more than 71,000 just in artificial intelligence. And we have thousands of university students who are the future of tomorrow’s industries.
- Highly educated workforce: San Francisco boasts one of the most educated labor forces in the nation, providing companies with the knowledge base needed to lead in fast-moving sectors.
- Strong labor market: With low unemployment and a focus on creating an inclusive culture, San Francisco ensures companies can hire and retain top-tier talent.
Access to capital, ideas, and opportunity
San Francisco’s unique ecosystem accelerates innovation across industries.
- Part of Silicon Valley’s innovation engine: As a core part of the global tech hub, San Francisco offers access to a dense network of companies, researchers, and entrepreneurs.
- A global leader in venture capital: The City is the epicenter for funding, home to many of the world’s top VC firms backing the next generation of industry leaders and great companies.
- A culture of collaboration: San Francisco acts as a bridge across sectors, from artificial intelligence to life sciences to green energy, fostering the kind of cross-pollination that drives breakthroughs.
San Francisco is a city defined by bold ideas and constant reinvention.
- From the Gold Rush to the AI revolution, San Francisco has always been a place where dreamers come to build.
- Whether you are launching your first venture or expanding your global footprint, you will find a community here that is ready to support and inspire you.
A vibrant, connected and accessible city where businesses and residents thrive
San Francisco offers more than just economic opportunity. It offers an exceptional quality of life for you and your workforce.
- Named one of Forbes’ Top 10 Best Places to Live in California in 2023, San Francisco is a city where people love to live, work, and build their futures.
- From world-class restaurants and live music to stunning parks and coastline views, the City offers a lifestyle that has something for everyone.
- Robust investments in public transportation make commuting easy for residents and employees alike.
- San Francisco’s urban design and green spaces foster wellness and connection, and the city is consistently ranked as the healthiest city in the United States.
Global reach and international connectivity
San Francisco connects you to the world.
- Strategic global location: On the Pacific Rim, San Francisco is the gateway to the east, offering direct access to the Asia-Pacific markets, and fast connections to major cities across North America, Europe, and beyond.
- Diplomatic and trade hub: The city hosts more than 74 foreign consulates and trade organizations, enabling global companies to build relationships and navigate international markets.
- Home to global businesses: As of 2025, the Bay Area is home to more than 6,000 international and foreign-owned enterprises, creating nearly 267,000 jobs across technology, business services, manufacturing, retail, and hospitality.
- Over 34% of San Francisco’s population is foreign-born, and more than 100 languages are spoken here.
- In 2023, San Francisco was ranked the top U.S. city for international employees, reflecting its global perspectives and welcoming spirit.
- Every year, thousands of new immigrants call San Francisco home, enriching the City’s cultural and economic fabric.