Celebrate with us!
Latino Heritage Month goes from September 15 to October 15, 2026. Shop, dine, and experience San Francisco’s vibrant Latino community.
Visit 24th Street
An annual tradition, Calle 24 Latino Cultural District festoons 24th Street with papel picado for Fiestas de las Américas on Saturday, September 12, from 11 AM to 6 PM, right in the heart of the Mission — along 24th Street from Bryant to Folsom.
Honor Mexico’s Independence Day
Civic Center Plaza hosts the annual El Grito de Dolores celebration on Tuesday, September 15 starting at 4pm. Free admission!
Lowrider Parade and King of Streets Hopper Competition
The San Francisco Lowrider Council, in partnership with the City of San Francisco, the Mission Merchants Association, and the Calle 24 Latino Cultural District, proudly presents the LOWRIDER PARADE and “KING of the STREETS” Hopping Competition—a historic celebration of Latino culture, heritage, and community pride. The parade will air live on CBS as part of San Francisco’s official National Latino Heritage Month festivities on Saturday, September 19.
More events celebrating Latino Heritage Month
Sunday, September 13 | Latinas Forever Market
Latinas Forever Market at SPARK Social SF! Latina vendors, pop hits, family-friendly fun & all the good vibes. Free & full of joy!
Bringing together 20 Latina-owned businesses for a special day of shopping, música, comunidad, and pura Latina joy.
LATINA POP HITS ALL DAY
Shop, sip, eat, and vibe out to your favorite Latina pop hits while you explore the market.
FAMILY-FRIENDLY + FREE
Bring everyone! Latinas Forever Market is free and open to the public and welcomes all ages.
Thursday, September 17 | KQED The Ritual of Braiding
Step into a space where hair becomes story, memory, and living connection. This event invites you to explore the deep cultural significance of braiding across Latine, African, and Indigenous traditions—where each strand carries history, identity, and care. Register here.
Various Dates | Mission Loteria Pop-Up Game Nights
Have you ever played Lotería? It's basically Mexican bingo with icons. Join Mission Lotería at their next game night event and play to win prizes!
Sep 10 - Valencia Game Night
Sep 17 - Tacolicious Game Night Valencia
Sep 24 - Game Night at Taqueria La Iguana Azul
Oct 1 - Tacolicious Game Night Valencia
Oct 8 - Valencia Live! Game Night
Oct 15 - Tacolicious Game Night Valencia
Thursday, October 1 | Mayor Lurie’s Hispanic Heritage Month Celebration
City Hall Rotunda | 5:00 pm - 7:00 pm
Honoring the culture, history, and economic contributions of the city's Latino community.
Various Dates | Cafecito Tours
Sept 19 - Mission Street Cafecito Tour
Sept 20 - Excelsior District Cafecito Tour
Sept 26 - Calle24 Cafecito Tour
Oct 3 - Mission Street Cafecito Tour
Oct 4 - Excelsior District Cafecito Tour
Oct 17 - Mission Street Cafecito Tour
Saturday, September 26 | Sábado Gigante Talent Show
A talent show in the heart of the Mission as part of the Sábado Gigante series. Performers across all disciplines—singers, dancers, musicians, comedians, and poets—take the stage for a chance to win cash prizes up to $300. Special guest judges will be in attendance. Applications to perform are available on the profile. Learn more.
Saturday, October 3 | Pop-Ups on the Plaza: Celebrating Latine Makers
This Hispanic History Month, celebrate Bay Area Latine makers with a day of delicious food, crafts, and community at the Embarcadero Ferry Terminal Plaza (south of the Ferry Building) and Ferry Plaza Farmers Market. Entry is free and open to the public, and food and drinks will be available for purchase. The event runs from 9am - 2pm.
Pop-Ups on the Plaza is a series of events celebrating Bay Area BIPOC entrepreneurs, including businesses in Foodwise’s Building Equity program. Pop-Ups on the Plaza is a Port-sponsored event brought to you by Foodwise. This program is proudly funded in partnership with the San Francisco Human Rights Commission. Additional support is provided by the Ferry Building.
Saturday, October 3 | 5th Annual Afro Latinx Concert
The 5th Annual AFRO LATINX Concert returns to the historic Ruth Williams Opera House on Saturday, October 3rd, hosted by Gina Madrid
Get tickets for a powerful evening celebrating Afro Latinx music, culture, food and community.
About
Shop Dine SF is an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.
Its aim is to bring attention to the local businesses and neighborhood corridors.
Spending money at local small businesses helps merchants, creates jobs, and is good for San Francisco's economy.
Shop local. Even a small increase can have a big impact.
Questions? Email shopdinesf@sfgov.org