Pick your neighborhood and experience San Francisco through its Legacy Businesses! Check back for more "tours" added each month!

photo of the interior of a busy bar


The Marina is known for its stylish boutiques, numerous dining options, engaging nightlife, and iconic views of the San Francisco Bay and the Golden Gate Bridge. Click here for the tour.

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Haight-Ashbury and Cole Valley

Flamboyant clothing shops, hip restaurants, and long-loved stores mix with colorful Victorian buildings in the Haight-Ashbury and Cole Valley neighborhoods. Click here for the tour.

photo of the inside of Geary Theatre

Union Square

Your perfect Legacy Business day in lively Union Square combines culinary delights, unique shopping, cultural exploration, and entertainment. Click here for the tour.


Mission's 24th St. Corridor

The Mission boasts a vast number of colorful and unique specialty stores, restaurants, bakeries, cafés, and art galleries, as well as the greatest concentration of murals in the city. Click here for the tour.

overhead photo of a poppyseed pastry and cup of coffee

Inner Richmond

Welcome to the Inner Richmond, a charming and diverse neighborhood featuring many culinary delights and cultural gems. Click here for the tour.

aerial photo of Fisherman's Wharf

Fisherman's Wharf

Your perfect Legacy Business day in Fisherman’s Wharf includes Pier 39, sea lions, sourdough bread, Irish coffee, and more! Click here for the tour.

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Spend a perfect Legacy Business day in the Castro, a neighborhood of freedom, acceptance, creativity, and diversity. Click here for the tour.

Photo of Chinatown lanterns and streetscape


Experience one of the nation's oldest and largest Chinatowns with a perfect Legacy Business day. Click here for the tour.

Legacy Business Program

The Legacy Business Program is for businesses 30+ years old that add to San Francisco's culture. Legacy Businesses can get marketing help, business support, and grants. It is the first program of its kind in the United States.


Some of the wording on this page was drafted using ChatGPT.

Shop Dine SF is an initiative of the Office of Small Business, and the Office of Economic and Workforce Development.

Its aim is to bring attention to the local businesses and neighborhood corridors. Spending money at local small businesses helps merchants and creates jobs.

Shop local. Even a small increase can have a big impact.

Questions? Email shopdinesf@sfgov.org