The Office of Civic Engagement and Immigrant Affairs launched the Community Ambassadors Program in 2010 in the Bayview and Visitacion Valley neighborhoods as a response to cultural and linguistic tensions, increased violence, and the need for better community safety options.Learn more about how CAP got its start in San Francisco.

Community Ambassadors Program

Adrienne Pon, former OCEIA Executive Director: The Community Ambassadors Program started in the Bayview, when  there was a problem in 2010 that escalated to a point where the community just wasn't going to take it anymore. The City couldn't do this by itself without the cooperation of our community partners. We're talking about: CBOs, the police department, everyday people on the street, people that want to see their streets and neighborhood safe and clean. When we started the Community Ambassadors Program, the emphasis really was on a non-uniform safety presence, so people know that they can rely on somebody that will help them, assist them to get off and on the bus, and get safe passage to their houses. They’re residents of the community.  So the Ambassadors play such an important role because they are trusted individuals, they are the bridge between the community and the City.Jennifer Barrera, former Mid-Market Team Ambassador: Our main role is to promote safety and to engage the community. So we report any crime in the street, we assist merchants, we [help the] homeless if they need any help,  we inform the community about the resources that the City offers for San Francisco residents.Alton Moore, former Chinatown Team Ambassador: We get the opportunity to keep the streets looking clean. So if there's graffiti, if there [is] drug paraphernalia, if there is anything that is unsafe, we report it to the proper officials and they get the individuals out there to take care of the problem. Even getting an individual in a situation where they're trying to get off drugs, or they're trying to get off alcohol, we point them in the direction to go to a particular place where they might, you know, get the assistance or the help they need. And it's not just about giving information, it's not just about pointing them in the right direction, it's about understanding who they are so that you know what you're dealing with, how to deal with them, and then get them the information needed in order to make their lives better Jennifer Barrera: We do a lot of wellness checks. Sometimes, some people in the streets are sleeping, sometimes we wake them up just to make sure they are breathing, we tell them: “do you want to go to a shelter?” and if they say yes, we call 3-1-1 and [help them] apply to a 90-day shelter. And from that, they will be able to get case management. If they want to look for a job or something… We also like to visit the merchant and make sure that they're doing great, and they don't have any complaints.Alton Moore: So we work with almost every aspect of a community. Whether it's education, law enforcement, homelessness, business, maintenance, sanitation, we help people every day, you know. And it's beautiful because you never know what the day is going to bring and it's constantly something different.Adrienne Pon: To stay and be an Ambassador, you have to go through about 30 sessions of training. Everything from police academy basics, to de-escalation, how to work with and talk to diverse communities, about half of our crew is bilingual. They speak a total of eight different languages. You have to know how to be competent in communicating either culturally or linguistically with the many different people that you're going to come across in the City. You have to know a lot about City programs and services, extensive knowledge about where to send people, where to refer people. You have to know about community-based organizations, or if someone needs help with their citizenship papers, or they are undocumented and they're afraid to seek services, they have to trust somebody in this City and it's the Community Ambassadors through their extensive training and their heart that really draws people to interact with the City.Ricky Vedilago, former Ambassador: There's like, people from all different areas, you know what I mean? It's good to see people come together and work together. You know, they give everybody a shot and a chance.Alton Moore: This program is beautiful because, first of all, you're helping people; but second of all, you're helping yourself. Because even if you don't stay, they still prepare you for life after an Ambassador.Jennifer Barrera: This job helped me to approach people, to not to be shy or not to be scared. Ricky Vedialgo: I felt good that the Ambassadors hired me because they gave us all the training and made me feel more confident. Jennifer Barrera: I'm happy to help other people. I'm happy to make a change in other people's lives.Ricky Vadialago: It gives people that that would have just slipped through the cracks… it gives them a chance to experience something positive, you know.Alton Moore: Everyone who has come through this program is better because of it.

Mid-Market/Tenderloin team

Mission team

Southeast Neighborhoods team

Where we work

Community Ambassadors promote safety and connect people to important services in San Francisco.

A Community Ambassador helps someone connect to shelter resources

Community Ambassador service referral

Service data dashboards

Community Ambassador shares an informational postcard with a small business owner in the Outer Sunset District

About the Community Ambassadors Program 2

CAP provides a visible, non-law enforcement safety presence in several neighborhoods. This focus on community safety helps us build trust, calm tensions, and prevent violence.<a href="https://sf.gov/information/community-ambassadors-program">Learn more</a>.

About us

A Community Ambassador in a yellow jacket stands at the intersection of 16th and Mission streets and waves

Community Ambassador waving in the Mission

Explore our new data dashboard that highlights services provided by Community Ambassadors.<a href="https://www.sf.gov/data--community-ambassadors-program-data">Check out field service data</a>

Our service data

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Office of Civic Engagement and Immigrant Affairs

The Community Ambassadors Program (CAP) is a community safety and neighborhood engagement program. We engage, inform and assist community members in San Francisco. Look for our Ambassadors wearing bright yellow and black.

Person wearing a community ambassadors shirt

Community Ambassador back view

Call 311 to get a Community Ambassador to walk you home or to an appointment, weekdays in some neighborhoods.

Two Community Ambassadors help an elderly person walk down the street

Community Ambassadors Program

Community Ambassadors Program