Shop the Mission
Throughout the holiday season and beyond, the City is collaborating with the community to celebrate and showcase the local businesses and street vendors that make this neighborhood special! Join our free, family-friendly community events to discover, experience, and Shop the Mission!
Las Posadas Holiday Shopping
Dia de la Mama
Friday, April 19 2024
11:00 AM – 5:00 PM
El Tiangue Marketplace
2137 Mission Street (near 18th Street)
"Dia de la Mama” pop-up event at El Tiangue! Come and celebrate Mother's Day with our vendors, sweets, music, dancing, manicures & more.
Mission Lotería x La Placita
Saturday, February 17 and Saturday, February 24, 2024
12:00 PM – 4:00 PM
La Placita
24th Street (between Capp and Lilac Streets)
Mission Lotería Pop-up with Amor 100.3FM Radio! We will have a DJ from the radio station hosting special rounds of Mission Lotería. Shop vendors at La Placita to play. Enter our raffle to win cash prizes, gift cards, merchandise, and other great prizes!
Postres del Corazón Bake-Off
Friday, February 9, 2024
5:30 PM – 7:30 PM
La Placita
24th Street (between Capp and Lilac Streets)
Join us for a Postres competition, music, shopping, and free dessert tasting for the community! This is a baking competition straight from the Corazón de la Misión, and we invite you to join us in sharing love through baking! If you're interested in competing to win cash prizes, apply by Sunday, January 28th.
Dia De Los Reyes
Saturday, January 6, 2024
11:00 AM – 2:00 PM
El Tiangue
2137 Mission Street
Join us for family friendly fun! We'll have vendors, music, piñata, Rosca de Reyes (King's Cake)!
El Tiangue Posadas
Friday, December 22, 2023
3:00 PM – 6:00 PM
El Tiangue Marketplace
2137 Mission Street (near 18th Street)
Celebrate with us with food, refreshments, and piñata!
Shrek (en español)
Sunday, December 17, 2023
1:00 PM (doors open at 12:30 PM)
Roxie Theater
3117 16th Street
Join us for a FREE screening of Shrek, presented in Spanish! Admission is free, but seating is available on a first-come, first-served basis.
Mission Lotería Pop-up at El Tiangue
Sunday, December 17, 2023
12:00 PM – 4:00 PM
El Tiangue Marketplace
2137 Mission Street (near 18th Street)
Mission Lotería is back for a one day pop-up at El Tiangue! Free refreshments and prizes for those who play Lotería!
Viernes de Plaza: Abuelita Cook-Off
Friday, December 15, 2023
5:00 PM – 7:30 PM
Plaza Adelante
2137 Mission Street (near 18th Street)
The Abuelita Cook-Off will be a fun-filled event showcasing the culture and creativity of the community! 10 contestants will enter their favorite traditional holiday dish to compete for cash prizes up to $1,000.00! La Placita vendors will also be on hand to sell products and gifts for the holidays.
Holiday Shopping at El Tiangue
Sunday, December 10, 2023
12:00 PM – 4:00 PM
El Tiangue Marketplace
2137 Mission Street (near 18th Street)
Santa Clause is coming to the Mission! Join us for a Christmas tree lighting, take pics at the photo booth, enjoy light snacks and refreshments, and go on a shopping spree!
Mission Lotería Noche Festiva
Saturday, December 9, 2023
4:00 PM – 7:00 PM
Plaza Adelante
2301 Mission Street
Celebrate the holidays with a Mission Lotería game night at Plaza Adelante! This event will feature live mariachi performances and $500 in cash and prizes! Attend this event to enter to win, and participate in Mission Lotería to support local businesses in the Mission. You can enter to win cash prizes on Saturday, December 9th and receive a limited-edition game piece designed by local artists when you purchase at El Tiangue, La Placita, and other participating locations!
About
The Mission District
With over 400 businesses, shops, and services, there’s no place quite like the Mission. This vibrant neighborhood is world renowned for its unique stores, incredible food, cultural events, art, history, nightlife, and entertainment. As the hub of the City’s Latino community, the Mission’s rich history and culture are reflected everywhere, from the colorful murals and iconic alleyways to the many family- and immigrant-owned shops and vendors.